- Jane
Get Seen, Get Booked: Why your Google Business Profile could be the most valuable tool in your beauty business
If you're a beauty therapist, salon owner or skin specialist who relies on a steady stream of local clients, there’s one free tool that could dramatically increase your bookings.
And yet, many professionals barely scratch the surface of what it can do.
It’s your Google Business Profile (GBP) (formerly known as Google My Business).
And if you're not actively using it, updating it, and optimising it, you’re probably losing clients to someone who is.
In this blog, we’re going to cover why your GBP is so powerful, the biggest mistakes I see beauty pros make with it, and how you can finally master it - even if you’re not techy.
Why Google Business matters in the beauty industry
Think about how people find services these days.
They don’t wander the high street asking for recommendations.
They pull out their phone and search:
“Facial near me”
“Best beauty salon in [your town]”
“Skin specialist open today”
In those critical moments - when someone is ready to book - Google shows them a list of options based on location, relevance, and - you guessed it - the quality of your Google Business Profile.
This is what we call local SEO - and your GBP is the most powerful tool you have to show up in those search results without paying for ads.
Here's what a great Google Business Profile can do:
* Show up at the top of local searches - ahead of websites and social media pages
* Display your 5-star reviews, business hours, photos and services instantly
* Allow clients to book straight from Google with one click
* Build trust before they even land on your website or call you
And it works around the clock; even while you're sleeping or with a client.
But here’s the thing: just having a profile isn’t enough.
If you’ve claimed your listing and haven’t touched it since, it’s likely gathering dust while your competitors attract your ideal clients.
The common mistakes that cost you visibility (and bookings)
In my work mentoring beauty business owners, I’ve seen these same issues crop up time and time again:
* Incomplete or outdated listings
* No clear description or keywords
* No photos OR the wrong kind of photos
* No regular posts or updates
* Services not listed clearly (or missing prices!)
* No review strategy
Worse still - many therapists don’t even realise they can post to Google like they do on Instagram or Facebook.
Or that those updates help their listing rank higher.
The result?
Their beautiful businesses are invisible to the very people looking for them.
"But I already have a website and Instagram..."
Your website is important.
Your social media is important.
But here's what makes Google Business different:
* It appears before your website in local search
* It gives instant, trust-building information: reviews, photos, opening hours, location
* It’s designed for people who are actively looking for your service, not just scrolling
This isn’t about vanity metrics like likes or followers.
This is about visibility that converts into paying clients.
If you're not showing up, you're missing out
The truth is: the beauty industry is competitive.
You can have the most amazing skills, the most loyal clients and the most relaxing salon but if no one new can find you, your bookings will plateau.
That’s why I created my course: Booked & Found: Mastering Google Business Profiles for Beauty Business Owners
This is the only course designed specifically for salon owners and beauty professionals who want to turn their GBP into a booking machine.
You’ll learn how to:
* Optimise your profile from top to bottom
* Use keywords that help you rank locally
* Add the right kind of photos (and how to rename them for Google!)
* Post updates that boost visibility and engagement
* Handle reviews (good and bad) to build credibility
* Link your services and website the smart way
* Track performance so you know it’s working
Whether you're brand new to Google Business or you've had a profile for years and never touched it, this course will show you how to turn it into one of your most powerful marketing tools.
It’s not just about getting found; It’s about getting booked
There’s no magic trick here. Just consistent, strategic action that tells Google:“This business is active”
“It’s highly relevant to local searches”
“People trust it and love it”
“It’s worth showing to more users”
And when Google sees that, your profile starts to climb.
More people find you.
More people book you.
Simple.
Ready to make Google work for you?
You don’t need to become a tech expert.
You just need to know what to focus on and how to do it quickly and effectively.
Imagine showing up in the top 3 results every time someone searches for your services?
Imagine new clients saying, “I saw your reviews and photos on Google - you looked amazing”?
Imagine knowing that your online presence is finally working for you, not gathering dust?
Let’s make that your reality.
The course: Booked & Found: Mastering Google Business Profiles for Beauty Business Owners is only £37 at the early bird rate and increases to £97 on midnight on 16th July 2025.
