Picture this:
Salon A looks impressive from the outside, but the atmosphere is flat once you step in.
The receptionist barely looks up.
The therapist rushes through the treatment, never really asking about your skin, your concerns or your goals.
Retail recommendations feel scripted, as though they’ve been copied from a product manual.
You leave feeling underwhelmed - not mistreated but not valued either. You tell yourself you might try somewhere else next time.
Unwanted hair growth is something many women experience, but for those with Polycystic Ovary Syndrome (PCOS) or transgender individuals, excess hair, particularly in male-pattern areas such as the face, chest, and back, can cause significant distress.
For many, this isn’t just a cosmetic issue. It can deeply affect confidence, social interactions, and mental health. That’s why the demand for permanent hair removal solutions in the UK continues to rise.
While laser hair removal is widely available and popular in many clinics, electrolysis remains the only permanent method of hair removal, offering hope to people who want a long-term, confidence-restoring solution.
Selling retail can feel like a minefield for many beauty therapists.
You know your products are amazing.
You know they can genuinely help your clients.
Yet when it comes to recommending them, you hesitate.
Maybe you feel pushy, awkward, or worried about rejection.
Sound familiar? You’re not alone.
The truth is retail doesn’t have to feel salesy. When done right, it’s simply an extension of the care you give in the treatment room. But most therapists unknowingly fall into traps that make retail harder than it needs to be.
Today, I’m breaking down the five biggest mistakes I see beauty professionals make when selling retail - and how you can fix them fast.
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