Before we begin, just a quick note - I’ll be mentioning ChatGPT a lot because that’s the tool I use every day. But everything I share could also apply to other AI tools like Claude, Gemini, Jasper, or whatever you’re comfortable with.
The point isn’t which tool you use; it’s how you use it to make your business (and brain) run better.
Let’s dive into 4 ways I use AI to support my energy, confidence, and momentum in my beauty business.
If you’re a beauty or wellness therapist, chances are you’ve felt the weight of social media pressing on your shoulders.
Scrolling through your feed, it seems like every salon owner is everywhere at once – TikTok, Instagram, Facebook, Pinterest, LinkedIn – posting glossy graphics, clever Reels and endless stories.
And then there’s you, staring at a blank screen, trying to think of something – anything – to post that will make clients notice you.
Sound familiar?
Picture this:
Salon A looks impressive from the outside, but the atmosphere is flat once you step in.
The receptionist barely looks up.
The therapist rushes through the treatment, never really asking about your skin, your concerns or your goals.
Retail recommendations feel scripted, as though they’ve been copied from a product manual.
You leave feeling underwhelmed - not mistreated but not valued either. You tell yourself you might try somewhere else next time.
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