Discover why your unique story is your greatest asset

Competition in the beauty industry - just hearing the word can stir anxiety.

As beauty salons, aesthetic clinics, and independent beauty therapists seem to pop up everywhere, it’s easy to feel overwhelmed.

You might wonder, “Is there even room for my beauty business to grow?”

But what if I told you the real obstacle isn’t market saturation or the number of salons in your area?

The truth is, the biggest threat to your salon’s success isn’t competition - it’s comparison.

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Let’s get real — not every task in your business brings in money.

Some are nice-to-do, but others are must-do because they directly impact your income.

These are your Income-Producing Tasks (IPTs) - could also be called Income Generating Tasks; the actions that help you book more treatments, sell more products, or retain more clients.

Here’s how to make IPTs work for you this week:

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