Instagram Launches "Edits"

Big news for content creators: Instagram has officially launched its highly anticipated new app - Edits - and it’s already making waves.

Billed as Instagram’s answer to TikTok’s popular editing app, CapCut, Edits arrives at a critical time. With TikTok’s future in the U.S. facing uncertainty, Instagram is stepping up to provide creators with a powerful, built-in alternative.

In Instagram’s own words:
“The process of making videos can be challenging, often requiring multiple apps and complicated workflows. With Edits, you now have a dedicated space with powerful capabilities for video creation.”

So, what exactly does Edits bring to the table? Quite a lot, actually.

Here’s a look at what you can expect:

Key Features of Edits

• Multi-Channel Editing: Layer multiple video streams and work with a timeline editor for seamless, professional results.
• Project Management: Organise and manage multiple video projects easily with a built-in “Projects” tab.
• Idea Notes: Save your creative flashes by adding notes to your Reels and projects.
• Trending Content Discovery: Stay inspired by browsing trending Reels and sounds within the app.
• Longer Video Recording: Capture videos up to 10 minutes long - a major upgrade from Instagram’s previous 3-minute limit.
• Advanced Effects: Use green screen technology, subject cutouts, and even AI animation to bring your photos to life.
• Watermark-Free Exports: Download your finished videos without the Instagram watermark, or publish directly to your Instagram profile.
• Built-In Tools: Add captions, select royalty-free music, and track your video’s performance - all without leaving the app.

And Instagram isn’t stopping there.

Future updates are already in the works, including:

• Keyframe Editing for pinpoint control over animations and effects.
• AI-Generated Backgrounds to transport your subjects to new settings.
• Collaboration Tools for co-creating with other users in real-time.
• Exclusive Access to New Effects, Fonts, Transitions, and More - with Edits users getting first access before they appear in the main Instagram app.