If you're a beauty therapist, salon owner or skin specialist who relies on a steady stream of local clients, there’s one free tool that could dramatically increase your bookings.
And yet, many professionals barely scratch the surface of what it can do.
It’s your Google Business Profile (GBP) (formerly known as Google My Business).
And if you're not actively using it, updating it, and optimising it, you’re probably losing clients to someone who is.
In this blog, we’re going to cover why your GBP is so powerful, the biggest mistakes I see beauty pros make with it, and how you can finally master it - even if you’re not techy.
