My wage bill is out of control. I hear this from salon owners all the time.
But here’s the real problem…
The TikTok ban & lessons for the beauty industry
Social media has been a game-changer for the beauty industry, giving businesses unprecedented access to their audiences and the opportunity to build brand visibility with a few well-placed hashtags.
But as the U.S. moves toward banning TikTok (albeit possibly only temporarily!), beauty entrepreneurs must face a harsh reality: putting all your eggs in one basket can leave you vulnerable.
The holiday season is upon us!
It’s a time for celebration, indulgence and, let’s be real, the occasional whirlwind of chaos.
For beauty professionals, it’s also the busiest and most profitable time of the year - but it comes with its own set of choices.
That’s why today, I want to share a concept I call The Short-Term Sacrifice Principle.
At its heart, this principle is simple: Enduring temporary effort, challenges, or discomfort can lead to long-term benefits that transform your business, reputation, and mindset.
But how does this principle apply when your diary is overbooked, clients are requesting last-minute appointments, and you’re working longer hours than ever? Let’s dive in.
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