Big news for content creators: Instagram has officially launched its highly anticipated new app - Edits - and it’s already making waves.
Billed as Instagram’s answer to TikTok’s popular editing app, CapCut, Edits arrives at a critical time. With TikTok’s future in the U.S. facing uncertainty, Instagram is stepping up to provide creators with a powerful, built-in alternative.
In Instagram’s own words:
“The process of making videos can be challenging, often requiring multiple apps and complicated workflows. With Edits, you now have a dedicated space with powerful capabilities for video creation.”
So, what exactly does Edits bring to the table? Quite a lot, actually.
