Have you ever found yourself asking, “Why am I even bothering?”
If you’re a beauty therapist, salon owner, lash tech, hairstylist, or skincare specialist, this thought has probably crossed your mind at some point. Whether it’s slow bookings, last-minute cancellations, or clients questioning your prices, it’s easy to feel frustrated, undervalued, or even defeated.
My wage bill is out of control. I hear this from salon owners all the time.
But here’s the real problem…
Social media has been a game-changer for the beauty industry, giving businesses unprecedented access to their audiences and the opportunity to build brand visibility with a few well-placed hashtags.
But as the U.S. moves toward banning TikTok (albeit possibly only temporarily!), beauty entrepreneurs must face a harsh reality: putting all your eggs in one basket can leave you vulnerable.
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