- Jane
How I use AI to save time, sell more & stay sane in my beauty business
Before we begin, just a quick note - I’ll be mentioning ChatGPT a lot because that’s the tool I use every day. But everything I share could also apply to other AI tools like Claude, Gemini, Jasper, or whatever you’re comfortable with.
The point isn’t which tool you use; it’s how you use it to make your business (and brain) run better.
Let’s dive into 4 ways I use AI to support my energy, confidence, and momentum in my beauty business.
1. Getting Past the “Blank Page” Syndrome
You know that feeling when you’re staring at your screen, trying to write an email, create an Instagram post or update your price list … but nothing is coming out?
That’s blank page syndrome, and it’s so common for beauty therapists - especially if you’re neurodivergent or juggling way too many things (aka, all of us!!).
AI has been a game-changer here. Whether I need help writing:
- A treatment description that doesn’t sound boring
- A retail caption that doesn’t feel pushy
- A script for a Reel or story
- A tricky client reply (especially when emotions are high)
- A cancellation policy that feels strong but fair
…I go to my custom AI assistant.
Mine’s trained on how I write - including past emails, sales pages, blog posts and client conversations - so it feels like me. This is key to getting the best out of AI.
But even if you’re starting from scratch, a free ChatGPT prompt can help you brainstorm, shape ideas and get words flowing in your voice.
Pro Tip: If writing even a prompt feels hard, use voice notes. I often walk and talk out loud, then upload my audio or speak directly in ChatGPT’s voice mode. It helps me bypass the stuck energy and just start.
Where in your beauty business do you hit blank-page syndrome?
Is it writing social posts or emails, website copy, blogs or client aftercare guides? Ask AI to get you started - even just with a rough idea or bullet points.
2. Reducing Decision Fatigue
As a salon owner or solo therapist, you're the decision-maker for everything - treatments, pricing, social media, marketing, offers, products, you name it.
It’s exhausting.
That’s why I use AI like a business thinking partner. I’ve trained mine to know:
- My business goals (like “grow my membership club” or “increase facial rebooking”)#
- My ideal clients
- My treatment menu
- My tone of voice
So when I’m stuck between two ideas (like “Should I offer a September skin reboot bundle or a refer-a-friend reward?”), it helps me weigh the pros and cons - based on my actual goals, time, and energy.
You don’t need to wait until January to review your goals either.
I upload my year-end review and goals into ChatGPT, so months later it can remind me what I said I wanted to focus on.
Pro Tip: I even ask AI to challenge me - “What might I be missing here?” or “What’s the blind spot if I do this?”
What decisions in your salon are wearing you out right now? Ask AI to help you simplify, explore both options or recommend a next step that aligns with your goals.
3. Building Imperfect Sales Momentum
Perfection is a killer. We often stall on showing up or promoting offers because we want everything to be just right - perfect script, perfect visuals, perfect timing.
But real momentum comes from testing, tweaking and actually selling.
Here’s how AI helps me with that:
- Writes 3 variations of the same offer for different types of clients (skin-focused, budget-conscious, pamper-lovers)
- Updates last year’s Black Friday campaign with new products and pricing
- Helps me script Reels, emails and even in-salon signs promoting my membership club or new packages
- Creates quick scripts for me to recommend retail confidently without sounding like a robot
I also use it for “laid-back launches” - planning and scheduling content ahead of time so I can rest during a promo (rather than being glued to my phone 24/7).
Pro Tip: I often paste in past sales emails or posts and say: “Update this for [new season/product/offer].”
Done in 3 minutes flat.
That offer are you sitting on because it’s “not ready”? Ask AI to write your first post, email or flyer draft so you can take the next step.
4. Finding Hidden Patterns in Your Business
I used to ignore the data in my business.
Forms, booking notes, post-treatment feedback - it was all there, but I didn’t look at it properly.
Now I use AI to:
- Summarise my skin consultation forms to spot trends
- Categorise why clients buy retail (impulse, results-driven, loyalty)
- Review past booking gaps to help me plan better offers or fill quiet times
- Look at monthly revenue and see where expenses have crept up
One of the best things I did was brain-dump everything I do each month in my clinic, then ask AI to help me create repeatable weekly/monthly systems.
It helped me stop doing “all the little things” all the time and made it easier to delegate or automate some tasks.
Pro Tip: I even use AI to help write treatment protocols or standard operating procedures (like, “How to patch test,” or “Monthly stock take process”).
Where are you losing time, money or headspace in your salon? Ask AI to help you simplify, document, or spot trends that could help you work smarter.
Final Thought: You Are Still the Magic
AI doesn’t replace your intuition, your hands, your creativity, or your personal touch.
But it does make business easier, lighter, and more energising - so you have more space to do what you do best.
So before you go and try to implement everything, ask yourself this one question:
“What one AI shortcut would give me the biggest energy or sales boost this week?”
Start there.
Want to Simplify Your Business and Sell Smarter (Not Harder)?
If you're ready to use AI, strategy and support to save time, boost confidence, and grow a business you actually enjoy running - come and join us inside the Thriving Beauty Business Club (TBBC).
Inside TBBC, we don’t just talk about ideas - we take action.
You’ll get access to practical tools, AI trainings, done-for-you templates mindset shifts, and a brilliant community of salon owners and solo therapists just like you.
You bring the magic. We bring the support.
Click here for more information or to join - and if you’ve got questions, just email me at
I’d love to welcome you in (and honestly, it’s more affordable than most people expect for the value inside!).
