- Jane
No more winging it: How to take control of your beauty business & start growing it
Are you a beauty therapist or salon owner who feels like you're doing everything - but still not getting anywhere?
You're not alone. And you're definitely not failing.
In fact, most brilliant therapists I meet aren’t lazy, unmotivated, or lacking in talent…
They’re just missing one thing: a clear direction.
Are you running a business or just surviving?
Let me ask you something - and be honest:
- Do you feel like your weeks blur together with no real progress?
- Are you busy… but not booking the right clients?
- Do you look at your diary or bank account and think, “I thought I’d be further ahead by now?”
That’s not because you’re doing it wrong.
It’s because no one taught you how to lead yourself like a business owner.
You were trained in treatments - not in strategy, mindset, or sustainable growth.
So you keep winging it:
- Chasing quick wins
- Saying yes to draining clients
- Reacting instead of planning
It’s exhausting.
And it’s not what you signed up for.
What do you actually want from your business?
Forget the fluff. Let’s get clear.
Do you want to:
- Work fewer hours and earn more?
- Take real time off without checking your phone?
- Stop undercharging for your skillset?
- Finally feel like a confident, in-control CEO - AND not just a therapist?
You can have all of that. But not by winging it.
If you're 40+, your most valuable asset isn’t hustle - it’s time.
And if you’re not leading your business intentionally…
You’re wasting it.
Your 3-Step action plan to stop winging it and start growing
Ready to step into the driver’s seat? Here’s how to start:
1. Set a 12-month vision: What do you want your business to look like a year from now?
More income? Less stress? A booked-out signature treatment plan?
2. Break It Into 90-Day Goals: Divide your vision into four clear quarterly focus areas.
What would success look like in the next 3 months?
3. Do one thing this week: Ask yourself:
What’s one thing I can do THIS WEEK to move the needle forward?
That could be:
- Reviewing your prices
- Mapping out a new offer
- Booking in a business support call
Whatever it is - do it with intention.
You weren’t meant to wing it forever
This isn’t just about getting fully booked.
It’s about feeling empowered, focused, and proud of the business you’ve built.
And if this message has landed with you - let’s chat.
I offer free clarity calls where we look at:
- What’s working (and what’s not)
- Where you want to go
- And the blocks in the way
You’ll walk away with at least one gold nugget you can use right away.
If it feels right, I can also tell you more about how the Thriving Beauty Business Club might support your next chapter.
But first - we start with a no-pressure call.
Just you, me, and a clearer path forward.
