Write Evergreen Sales Emails That Drive Results

As a beauty therapist, you know how crucial it is to convert interest into sales. Yet, simply sending out a few newsletters and hoping for the best isn’t enough. To truly maximise your potential, you need a strategy that consistently brings in clients and revenue. That’s where an evergreen sales email sequence comes into play.

Here’s your step-by-step guide to crafting an evergreen sales email sequence that will drive amazing results for your beauty business.

What’s an Evergreen Sales Email Sequence?

An evergreen sales email sequence is a series of automated emails designed to introduce your services, build trust, and encourage purchases. Unlike time-sensitive promotions, evergreen emails remain relevant year-round, acting as your 24/7 sales representative.

These sequences are a powerful tool to convert email subscribers into loyal clients, consistently generating revenue without additional effort once set up.

Different Types of Automated Email Sequences

Before diving into how to create an evergreen sequence, let’s clarify the differences between various automated email sequences:

1. Welcome Emails: Introductory emails for new subscribers, offering a warm welcome and an overview of your services.

2. Evergreen Email Sequences: Aimed at building long-term relationships and consistently promoting your services.

3. Launch Email Sequences: Specific to new product or service launches, often with a limited time offer.

4. Email Newsletters: Regular updates providing value, entertainment, or useful information, nurturing your audience over time.

When to Send Your Sales Email Sequence

Timing is key to the success of your email sequence. After a subscriber engages with your welcome emails and lead magnets, it’s time to transition them into your sales sequence. Ensure you segment your email list to avoid sending sales pitches to those who have already purchased.

How to Implement Evergreen Sales Sequences

Most email marketing platforms, like MailerLite, Mailchimp, ActiveCampaign etc. offer automation features to set up your sequences.

Here’s how to get started:

1. Determine the number of Emails: Typically, 3 to 7 emails work well, but this depends on your service and the complexity of information needed.

2. Decide the angle for each Email: Outline each email’s focus, such as introducing your services, sharing testimonials, or addressing common questions.

3. Write the sales Emails: Use a structured approach, starting with a compelling introduction and clearly explaining how your services can benefit the client.

4. Pick catchy subject lines: Your subject lines should grab attention and encourage opens. Avoid spammy words and focus on intrigue and relevance.

What to Include in Your Sales Sequence

Tailor your sequence to highlight your main offerings, always available for clients. Here’s what to consider:

* Introduce your services: Clearly explain what you offer and how clients can benefit.

* Case studies and testimonials: Share success stories and positive feedback to build credibility.

* Educational content: Provide valuable information related to beauty therapy, showcasing your expertise.

* FAQs and objection handling: Address common questions and concerns to remove barriers to purchase.

* Call to Action: Be clear and direct about how clients can book your services or get in touch.

Ready to Write Your Sales Sequence?

A well-crafted sales sequence can significantly boost your beauty business. It’s not about being overly sales-y but rather about confidently showcasing your services and how clients can benefit.
Start today and watch your bookings and client base grow!

By following this guide, you’ll create an evergreen sales email sequence that consistently drives results, helping your beauty business thrive year-round.